All too often in the world of IT, goodness can be obscured by semantics; positive advances are often buried in obfuscation. Just look at the title to this introduction—three acronyms before even one sentence is written! Acronyms don’t always help. Indeed, they can often complicate an already confusing issue. While a certain level of detail is always going to be needed, most buyers—IT or otherwise—buy attributes rather than acronyms. They buy things that are going to be useful—abbreviations don’t communicate utility. Lest this all seem too obvious, the reason for such clarification is that HDS now offers a SAS architecture for mid-range customers. Such a statement is the start down a path of interminable and escalating part-number detail and spec-sheet ennui. It is simply nuts and bolts. Features are important, but as any Sales 101 attendee knows, customers buy advantages and benefits.

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